About Us

Athletes to Champions is dedicated to educating and mentoring young athletes and their parents before they start their NIL journey. Our ultimate goal is to get everyone ahead of the curve.

We provide comprehensive consulting services to help individuals and institutions achieve peak education and starting strategies in the world of NIL.

Our mission is to empower our clients to reach new heights and excel in their endeavors as well as help pave the way for their athletic future.

CEO and Founder Jen Hudson

Jen is a former NCAA Division I Champion who turned her passion for sports into a meaningful career. She earned her degree in Visual Communications and Sports Journalism from Penn State, followed by a Master’s in Sports Industry Management from Georgetown University.

Over the past eight years, Jen has dedicated her career to helping young athletes shape their futures by working at the intersection of sports partnerships, media, and strategy. She has collaborated with high-profile athletes, agencies, teams, and brands on everything from brand strategy and custom campaign management to digital media, marketing, partnerships, and account management.

Jen’s experience spans a wide range of sports, including golf, tennis, college athletics, soccer, Formula 1, NASCAR, and Olympic sports.

Jen is also an elite fencing coach of 10 years, coaching kids from beginner level to nationally ranked and state champions .

School Education Seminars

Our seminars are built for High Schools, elite teams, and NGB organizations. It is an in-person, one-hour education session designed to include student-athletes and/or their parents to help them start navigating NIL before they head to college.

Seminars include education on ALL THINGS NIL from state rules, college recruiting, brand building, goal setting, brand deals, financial education, and what athletes can do now. Seminars will be interactive with activities and a Q&A session.

Before booking a session, you will have a 20-minute intro call with us to meet us and ask questions. It is also for us to get to know you and your athletes so we can cater your session for your student-athletes specific needs to help them learn the most!

Schedule a Consult

1-1 Consulting

Our 1-1 virtual mentoring is a 5-week program tailored to each athlete to help them succeed personally in NIL. Each week includes activities and assignments to keep athletes engaged and learning.

This consulting starts as a 5-week course which will cover the following:

Navigating NIL Basics
Digital Strategies & Social Media 101
Personal Branding
Brand Deals
Financial Education & Creative Direction

After completing the 5-week course, athletes will have the option to extend their 1-1 NIL Consulting with custom approaches to help individual needs. Athletes on the more elite side will also receive help sourcing an agent who best fits their needs and personality through our agent database.